Creators who focus on insights and engagement can use AI tools to reduce toil and scale engagement with their content.  But those focused on cheap volume of output are churning out empty calories.

In the world of content, AI has become the centre of widespread discussion, and many organizations have taken advantage of this new-found technology. But are they properly harnessing this tool, or simply exploiting it?

It is not our goal at Demand AI to replace human insight and creativity with AI, but to tap into its potential to amplify human skillset and capacity to create. By utilising AI to displace menial, repetitive tasks, we are able to enhance productivity and reduce human toil. We believe that if AI can do it, then it should do it, allowing for the growth of innovation and insights.

What AI can do, and what it shouldn’t

AI tools can generate mass amounts of content in a fraction of the time that a human can, but it cannot replicate human ingenuity. In the right circumstances it can create data-driven content, but not engaging personality.

AI can only use and learn from human-written content to assemble something that seems similar, not manufacture originality. And regardless of how you produce it, content that lacks depth is not engaging, informative, nor transparent, and therefore cannot be relied upon to educate and inform your audience.

If you’re a writer, even considering the use of AI in content creation may sound scary at first, and in the wrong hands it has the capacity to be misused, but our mission at Demand AI is to use AI for its intended purpose; as a tool.

The foundation of trust and reliability is transparency, and depending on technology to produce authenticity while remaining ambiguous regarding the generation of services creates an environment of exploitation of resources. By working with AI to amplify output, we diversify our capacity for ingenuity. And we are transparent in what we do.

Scale, personalise and distribute

Our publishing platform, Amplifye.ai, is designed to help scale, personalize and distribute insights from content. Our conversational AI and answer engines enable users to access insights from human-created content. They can read in a linear fashion, or use prompts or free conversation to support research and shape an argument. This in turn gives us access to unique data based on what content our audience of buyers engages with, and what they need to get from that content.

Augmenting user experience and engagement, conversational AI is a means for users to interrogate content and extract the unique insights they need from it, and allow us to generate accurate leads based on the way that users interact with it. A solution for cumbersome data analytics, Amplifye.ai makes it not only possible to magnify efficiency, but create new opportunities for originality.

Aside from transparency, using AI tools to generate content has major accuracy issues. Generalizing leads is not only non-personalized, but it is inaccurate content. To provide services that are well-intended and customer satisfactory, a level of trust and oversight must be established. Sadly, it is not the intention of many in our industry to drive accurate, credible results. By cutting corners, replacing creativity with AI written, robotic noise, and fabricating authenticity, many organizations are only interested in content assets for tactical reasons. AI is most successful when it is utilized as a resource. Without direction nor guidance, AI is unable to be used to its full potential.

Transparency, creativity, reader service

With that in mind, content creators’ fear of AI domination becomes somewhat obsolete. Innovation that is reliant on AI as a human replacement is unsustainable and will not last, but we have the opportunity and the means to learn from it. There is untapped potential to maximize efficiency by using AI and at Demand AI it is our full intention to do so. With creativity and reader service at the forefront, our application of AI will ensure results that are accurate, transparent, and trustworthy.